ABOUT THE FILM

LOGLINE

A small-town dreamer with a big idea leads an unlikely band of outsiders to create the International Male catalog, changing the way men would look—at themselves, at each other—and how the world would look at them.

LONG SYNOPSIS

ALL MAN: The International Male Story journeys across three decades of the catalog’s unlikely but lasting impact on fashion, masculinity, and sexuality in America. Gene Burkard, a once-closeted Midwesterner and GI, found freedom in San Diego, where he transformed men’s fashion into something cosmopolitan, carefree, and trend-setting. International Male reached gay and straight customers alike as it redefined images of masculinity in American culture, generating revenue and circulation in the millions.

This character-driven documentary crafts a portrait of a band of outsiders who changed the way men would look—at themselves, at each other—and how the world would look at them. This is their story—a modern day fairy tale about a dream that really did come true.

Directors Bryan Darling, Jesse Finley Reed

Writer Peter Jones

Producers Bryan Darling, Jesse Finley Reed, Peter Jones

Executive Producer Peter Jones

Supervising Producer Taylor Vracin-Harrell

Editors Bryan Darling, Carl Pfirman

Cinematographers Gabriel Bienczycki, Jonathan Ingalls, Bryan Darling
motion graphic design and animation Megan Toenyes

Music Bright Light Bright Light

Narrated By Matt Bomer

FESTIVALS
2022: Tribeca (World Premiere)

AVAILABLE TERRITORIES
The World

EXHIBITION FORMATS
DCP, Digital Download